![]() I think women – and many men – are thrilled to see a smarter, fresher take. She says, "The cool cultural norms today are not heteronormative, gendered cultural norms anymore. Kate Bernot, a beverage-alcohol reporter who has written extensively on demographic shifts for Good Beer Hunting's Sightlines, calls inclusive marketing an "economic imperative". Now, major brands like Miller Lite and Corona are taking similar approaches to centre women in their advertising – and in the case of brands like Talea, brewing with a range of drinkers at the forefront from day dot.Īs women begin to outnumber men as alcohol consumers, the beer world is counting on them to imbibe – and beginning to accommodate them as a major market, once pushed aside in a male-dominated industry. One of the most breakthrough adverts was a 2019 television spot featuring a young woman kicking off her shoes, grabbing an ice-cold Coors Light, flopping onto the couch and deftly unhooking her bra with one hand to unwind for the day. But where UK-based brewers have made more moves to pivot from sexist marketing, US brands are playing catch up. For years, major beer brands and craft breweries alike have targeted men as their primary demographic. Women have always consumed beer, but they've often been an afterthought in the alcohol landscape – if not entirely alienated by sexist marketing tropes. "We aim to make craft beer more inclusive, whether you are a woman, a member of the LGBTQIA+ community, a minority or just new to craft beer." ![]() "Our hypothesis when founding Talea was that women like us were not being considered as customers by the existing craft beer breweries," write Darland and Hankinson, pictured at top, in an email to the BBC. The company behind the drinks in this pastel-and-jewel-toned packaging is Talea Beer Co, a woman-owned Brooklyn-based brewery, founded in 2019 by LeAnn Darland and Tara Hankinson, both 37. If their aesthetic comes off as "feminine", especially amid the masculine marketing of the cans beside them, that's the point. Made by movie fans, for movie fans.Boldly displayed in the craft-beer section of a supermarket in New York City are four-packs of brightly coloured cans with geometric patterns, inviting consumers to experience the fruit-forward beers within them. Here you will find unforgettable moments, scenes and lines from all your favorite films. The MOVIECLIPS channel is the largest collection of licensed movie clips on the web. ![]() Screenwriters: George Gallo, Marianne Wibberley, Cormac Wibberley, Ron Shelton, Jerry Stahl Producers: Jerry Bruckheimer, Matthew Cohan, Don Ferrarone, Chad Oman, Pat Sandston, Mike Stenson, Barry H. Tensions rise between the partners, threatening both their friendship and the investigation and putting Syd in harm’s way.Ĭast: Bianca Bethune, Will Smith, Martin Lawrence, Dennis Greene Unfortunately, there’s a wrench thrown into the gears in the form of Burnett’s sister Syd, whom Lowrey takes a liking to and begins a relationship with. In order to cut off the flow of the designer drug, they have to take down Tapia. They discover that an underground gang war has been instigated by drug kingpin Johnny Tapia (Jordi Molla). This time around, Burnett and Lowrey have been assigned to head up a task force to investigate the illegal trafficking of ecstasy into the city. ![]() Once again, Lawrence and Smith play hotshot, wisecracking Miami narcotics officers Marcus Burnett and Mike Lowrey. Mike (Will Smith) and Marcus (Martin Lawrence) threaten Reggie (Dennis Greene), a teenager who has come to take Marcus’s daughter on a date. Bad Boys II (2003) – Intimidating Reggie Scene (6/10) | Movieclips
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